SDMR-i (SSRI Doctors Media Research - Internet Impact)

Introduction to SDMR-i 2007 (Internet impact)

In addition to SDMR, this separate "SDMR-i" survey, focuses on the rapidly changing internet world, and quantitatively analyzes the physician's usage of internet, in order to contribute to the effective planning of online communication strategies. The first survey was conducted in February 2007, and an updated 2009 version is currently being planned.

Outline of SDMR-i 2007:

  1. Project name: SSRI Doctors Media Research - internet impact (SDMR-i)
  2. Objective: To quantitatively analyze the physician's usage of internet, in order to contribute to planning of online communication strategies.
  3. Methodology: Online survey
  4. Survey region: Greater Tokyo and greater Osaka
  5. Sample size: Total of 713 physicians.
    • N=364 Hospital-based physicians (mix of various specialties)
    • N=349 Office-based physicians (mix of various specialties)
  6. Fieldwork schedule: February 9th, 2007- February 28th, 2007

Contents of SDMR-i 2007:

  1. Internet usage
    • Internet access (where)
    • Usage of internet via cell phone
    • Internet connection (analog, fiber, cable etc.)
    • OS, internet browser
    • Link with electronic medical charts
  2. Web sites
    • Non-medical related sites they access
    • Genre they often access (non-medical)
    • Medical related sites they access
    • Bookmarks and start page
    • Registered e-mail newsletters
    • E-mail newsletters read
    • E-mail newsletters of interest (titles, subtitles)
  3. Internet impact on clinical practice
    • Purpose of using the internet
    • Their importance
    • How they get to the information they want
    • Impact of internet on their prescription trends
    • Product name and information which triggered use
    • Product name and information which triggered reduced/increased use
  4. Manufacturer activities and evaluation
    • Manufacturers that provide information via internet
    • Manufacturers that provide information via sales reps
    • Manufacturers that they evaluate highly in terms of quality and quantity of information
    • Reasons for liking provision of information via internet / via sales reps
    • Importance of manufacturer activities via internet
    • Demands towards manufacturers in terms of internet activities
  5. Evaluation of online medical information for the general public
    • Information source they feel are appropriate for patients/general public
    • Impact of medical information towards patients/general public on their practice
    • How they feel about patients/general consumers getting medical information via internet

Some results:

  • About 80% of the physicians were accessing the internet from their homes, and approximately 80% of the physicians were accessing the internet from their practice.
  • Little more than 40% of the physicians were accessing pharmaceutical company websites
  • Astellas Pharma was highly evaluated by physicians in terms of provision of information via internet/e-mails.

 Manufacturer websites viewed in past monthManufacturers of which respondents have received information via e-mail in past monthHighly evaluated manufacturers in terms of provision of information via internetHighly evaluated manufacturers in terms of provision of information via sales reps
1stAstellasAstellasAstellasTakeda
2ndTakedaTakedaTakedaAstellas
3rdGSKGSKGSKPfizer
4thSankyoTsumuraSankyoSankyo
5thNovartis / PfizerSankyoTsumura / Novartis /
Pfizer
Shionogi

PRICE: 1,300,000 YEN

  • *If payment is to be made domestically, additional 8% local tax will be added to the total fee