Drug Usage Trend study

Oral antibiotics

Of the 11 branded oral antibiotics, Cravit 500,250 had the highest usage rate at 77%, followed by Flomox (61%) and Clarith (48%). For the rate of product awareness, the top 3 drugs were the same order as the usage rate result above. (See graph below)
As for future usage rate of main products that the respondents expect to increase, Gracevit had the highest, followed by Geninax, and Zithromac SR. Also, 20% of the respondents have plans to start using a new product within the next six months.

<Outline>
  • Target samples: N=670 with internal medicine doctors, respiratory specialists, general surgeons, dermatologists, ENT specialists, and urologists
  • Study period: May ~ June 2014
  • Studied products: Cefzon, Meiact, Flomox, Cravit 500/250, Avelox, Geninax, Gracevit, Clarith, Klaricid, Zithromac (except SR), Zithromac SR
  • Studied items: average monthly number of patients and prescriptions, product awareness and usage rates, product satisfaction, the reasons for use, future usage expectations (short-term), intentions of switching, rate of not switching to generic products, and reasons for adopting new products
  • SSRI Drug Usage Trend study is a physician study that started in 1984, which focuses on products in various therapeutic areas