SSRI CHINA news

Staffs from SSRI CHINA and SSRI group company HIMA attended the 11th CphMRA (China Pharmaceutical Market Research Association) conference held during May 17th-19th in Wuhan. The theme of this year’s conference is “Interaction of Digital & Real World and Intelligent Creates the Future”. Around 200 people from pharmaceutical companies, market research companies and pharmaceutical big data and business intelligence analysis companies attended the conference. The summit discusses the development of the pharmaceutical industry in comprehensive economic recovery and deepening reform, the integration of digital economy and traditional economy, changes in the policy market environment in the pharmaceutical field, the comprehensive rise of county/community/new retail/smart hospitals/pharmaceutical e-commerce, the comprehensive embrace of the Internet and digitization by doctors and patients, the comprehensive application of big data and artificial intelligence, and the innovation of patient-centered full course management Digital transformation and other aspects of the industry, including data, analysis, insight, change needs of intelligent applications and innovative solutions.

Jane Zhang, from SSRI China, did a presentation on “Appropriate Allocation of Multiple Marketing Methods Such as Pharmaceutical Sales Representatives” based on a large scale physician survey data (PatientsMap), and shared about trends in overall market size changes and resource allocation, demand for new drugs and research and development strategies, sales representative visits, and doctors' trust in pharmaceutical manufacturers. This presentation was awarded Industry Development Contribution Award by the CphMRA.

During tea break, colleagues in the industry exchanged ideas at SSRI China booth.

The Chinese government has officially announced the public holidays for 2023.

• January 1-2 (New Year)
• January 21-27 (Chinese New Year)
• April 5 (Ching Ming Festival)
• April 29-May 3 (Labor Day Holidays)
• June 22-24 (Dragon Boat Festival)
• September 29-October 6 (Mid-Autumn Festival & National Day)