Word from our CEO

presidentIn this highly globalized world, which features increased competition due to the decline of the economy, companies cannot thrive with conventional marketing research strategies. A comprehensive marketing research strategy that not only deals with promotion, but also takes a company’s management strategies into account is needed to survive in such a world.
Since its establishment in 1982, SSRI has always been striving to gather quality information that meets these needs and working hard to find ways that this information can be effectively utilized in our client’s decisions and actions.
As we are always trying to look one step ahead, we have been developing new methods for marketing information collection, data processing and analysis, making full use of IT, and promoting globalization of the marketing research.
Furthermore, by using our know-how in the marketing research arena, we offer a variety of services and products to better answer our clients’ needs, such as developing and selling PC software products and planning and building Web systems.
We here at SSRI Co., Ltd. will always remain at your service and look forward to a long and prosperous business relationship with you.

Social Survey Research Information Co., Ltd.
President & CEO
Takashi Makita

Born in Tokyo in 1956.
Joined Denso Corporation after graduating from Waseda University in Political Economy.
Joined SSRI in 1978 and became a board member in 1990.
Became President & CEO in January 2002 after serving as the sales manager and the executive officer of IT-related business, such as software products, Internet business and Internet surveys.
Became a visiting researcher at the Social System Intelligence Laboratory at Waseda University in July 2003.

Company profile


April 1982


27million yen


  1. Design, implementation, and analysis of market research and opinion polls
  2. Distribution of market research and opinion polls data
  3. Design, development, distribution of PC software
  4. Data input and processing service (eg. survey, statistical data)
  5. Web server hosting, web design, production, and management
  6. Production and distribution of database
  7. Marketing Consulting


President & CEO
Takashi Makita
Senior Executive Director
Hitoshi Dennoh
Yoshitaka Konishi
Masahiro Mizutani
Operating Officer
Yasuo Takatsuji
Operating Officer
Nanako Doi
Operating Officer
Tomoyuki Kusaka
Operating Officer
Jun Kihara
Kazuhiro Tanigaki


137 staff members
16 fieldwork supervisors (Sapporo, Sendai, Tokyo, Nagoya, Osaka, Hiroshima, Kita-Kyushu)
60 in-house interviewers

Correspondent financial institution

Mizuho Bank (Nishi-Shinjuku branch)
Bank of Tokyo-Mitsubishi UFJ (Nishi-Shinjuku branch)
Shizuoka Bank (Shinuku branch)

Main Clients

Marketing research :
Drugs and medical devices manufacturers, general consumer products manufacturers, advertising agents etc.
Software :
Research companies, think tanks, advertising agents, educational institutions, governments, manufacturers, distributive trades etc.
Data processing :
Think tanks, governments, drugs and general consumer products manufacturers, advertising agents etc.
Internet-related :
Drugs and general consumer products manufacturers, medical web portal etc.


  • JMRA (Japan Marketing Research Association)
  • CSAJ (Computer Software Association of Japan)
  • Intellus Worldwide
  • ESOMAR (European Society for Opinion and Marketing Research)


Directions to SSRI

We have moved to a new location!

8 minute walk from Exit 2 at Shinjuku Gyoen-mae subway station
(Tokyo Metro Marunouchi Line)

8 minute walk from Exit A2 Akebono Bashi subway station
(Toei Shinjuku Line)

Head Office

NMF Shinjuku East Bldg. 2F,
10-5 Tomihisacho, Shinjuku-ku, Tokyo 162-0067 JAPAN
TEL 81-3-6709-9575 FAX 81-3-5361-7051

Viewing facility “es”

NMF Shinjuku East Bldg. 3F,
10-5 Tomihisacho, Shinjuku-ku, Tokyo 162-0067 JAPAN
TEL 81-3-6709-9705 FAX 81-3-5361-7462

Osaka Office

Daimei Bldg.
4-6-3 Hirano-cho, Chuo-ku, Osaka 541-0046 JAPAN

5-minute walk from Yodoyabashi subway station Exit13 or Honmachi station Exit2.

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